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EU flag Management Consultancy and Accounting Services - Marketing Communications Consultancy

Quadrant Consultants Ltd

Main contact
Joint Managing Director ( Mr Peter Hayes)

Address
Quadrant Consultants Limited
35 Endell Street
London
WC2H 9BA

Telephone
020 7240 7200

Fax
020 7240 7201

Email
peter.hayes@qcl.co.uk

URL
www.qcl.co.uk

Service details

Quadrant’s proposition is to offer customers an unmatched combination of the most appropriate and affordable marketing and communications services to drive savings and efficiencies and achieve effective results. Marketing communications consultancy is our sole focus for Buying Solutions and a core competence, evident in our work with over 200 Customers for more than 20 years; from insight and intelligence gathering, and strategy and proposition development, through to planning, delivery support and evaluation.

We are recognised for this expertise through several national frameworks for marketing, notably with Buying Solutions since 2006. Quadrant is the prime contractor of a consortium specifically formed for the Buying Solutions framework.

The expertise of more than 300 consultants across our ten consortium partners, all experienced in the requirements of the public sector, enables us to offer a complete marketing communications and research service.  We would welcome the opportunity to describe how this has worked well for others, and can make a difference for your organisation, staff, customers, communities and stakeholders.  Our proposition is built around ensuring more impact for less cost, while building the reputation of marketing and communications, by creating better policy outcomes that demonstrate immediate and enduring savings and efficiencies.  Our positioning is that we find uncomplicated and affordable ways for marketing and customer facing teams to set policy and action plans. Quadrant’s consortium is hand picked, with only partners where we have first hand experience of collaborative and successful joint working.

Our partners bring: Research and insight for effective communications

  • BMG Research, IFF Research, ICM Research, The Campaign Company

Design and delivery for impactful results

  • bgroup, Redhouse Lane Communications, Porter Novelli, Verdant Consulting

Evaluation and measurement for savings and efficiencies

  • Data2Decisions, Hall Aitken

Our specific framework offerings include: Insight and Intelligence

  • Market mapping and segmentation
  • Customer insight and experience
  • Stakeholder and public consultations
  • Competency audits
  • Market intelligence and assessments
  • All forms of market research – quantitative, qualitative, deliberative
  • Data analysis and reporting

Strategy Development

  • Marketing and communications
  • Brand and channel
  • CRM and commercialisation
  • Social Marketing
  • Product and Service Reviews

Proposition Development and Testing

  • Customer profiling and segmentation
  • Customer and brand proposition
  • Naming, branding and positioning
  • New product development

Planning

  • Business case
  • Organisation structure and design
  • Marketing and marketing communications plans

Delivery Support

  • Marketing resource management
  • Interim support
  • Partner and supplier selection
  • Skills and knowledge transfer

Evaluation

  • Marketing cost auditing and econometrics
  • Marketing - value for money analysis
  • Programme evaluation
  • Marketing campaign evaluation
  • Marketing mix optimisation
  • Investment appraisal