Marketing, Brand & Strategy
This framework agreement provides access to a wide range of marketing and brand strategy consultancy services including:
- Marketing strategy and planning
- Marketing education and training
- Brand strategy and architecture
- Brand futures and trend forecasting
- Brand valuation
- New product development
- Name generation
- Name registration and trade marking
- Consultation exercises
- Consumer insight
- Segmentation
- Scenario planning
- Concept development and evaluation
- Reputation management strategy
The framework is made up of the following lots:
- Lot 1.1a: Marketing and Communication – Strategy Development - B2B
- Lot 1.1b: Marketing and Communication – Strategy Development - B2C
- Lot 1.1c: Marketing and Communication – Strategy Development - Social Marketing
- Lot 1.2a: Marketing and Communication –Strategy Implementation - B2B
- Lot 1.2b: Marketing and Communication –Strategy Implementation - B2C
- Lot 1.2c: Marketing and Communication –Strategy Implementation - Social Marketing
- Lot 1.3: Marketing and Communication – Planning and Planning Analysis
- Lot 1.4: Marketing and Communication – Education, Training and Course Planning
- Lot 1.5: Marketing and Communication – Innovation
- Lot 2.1: Stakeholder Communication – Stakeholder Strategy
- Lot 2.2: Stakeholder Communication – Stakeholder Management
- Lot 3.1: Branding – Strategy Development
- Lot 3.2: Branding – Strategy Implementation
- Lot 4.1: Insight and Modelling – Consumer Insight
- Lot 4.2: Insight and Modelling – Future Trend Forecasting
- Lot 4.3: Insight and Modelling –Modelling and Segmentation
- Lot 4.4: Insight and Modelling – Scenario Planning
- Lot 4.5: Insight and Modelling – Behaviour Change
- Lot 5.1: Business Strategy – Business Planning
- Lot 5.2: Business Strategy – Market Analysis
- Lot 5.3: Business Strategy – Corporate Social Responsibility (CSR)
- Lot 6.1: Concept Development – Concept and Proposition Development
- Lot 6.2: Concept Development – Concept and Proposition Testing
- Lot 7.1: Evaluation – Measurement, Analysis and Evaluation
- Lot 7.2: Evaluation – Econometrics
Further information
If you require any further guidance, in the first instance, please call our customer service desk on 0345 410 2222 or email info@gps.gsi.gov.uk
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